how it happened.

I played junior college basketball before breaking my back. That pushed me toward gaming, and by the end of 2018 I was playing my first pro Fortnite event at WSOE 3.

I went to Clemson, where I helped lead the Boeing CATTS Robot project from May 2021 to May 2022: an autonomous UV disinfection robot project with Clemson, Washington State, and Boeing.

After I burned out from competing, I started posting content. In 2023, I hit 10K followers and signed a $23K UGC deal with WHOOP, which turned content from a hobby into full-time work.

That became Content Economy, where we train creators across TikTok Shop and UGC so they can become full-time creators without inconsistent months. Our creators tend to do around $10K/mo on average.

From that creator network experience, I started getting hired to manage creators for apps, then eventually started launching my own. The Artec iOS app launched in October 2025 and has helped 13,000+ creators go viral.

We used what we learned from that iOS app to train the Artec web app, which is now the vibe marketing platform.